AIM seminars help you taking the best out of your AIM instrument. As a matter of fact a good data acquisition system, also the best one, alone is not sufficient to get the best results. What makes the difference is how acquired data are taken advantage from.

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AIM seminars are what you wouldn't recommend to someone you have to race against
AIM instruments, like all racing instruments, can give you a huge amount of usefull data, but what makes the difference is the way these data are analyzed, considered and used.
Data acquisition can be just another tool in your "Toolbox" or your secret weapon to make informed decision on vehicle and driving changes.
As each of us know, data can be stored in different ways, of course with different results:

	You can store them in your mind, but you will loose them while time passes, you cannot analyze them and very hardly make a comparison between them
	You can register them in a notebook, but its memory can fill up and you are obliged to clear them in part or totally and comparison is always quite complicated
	You can store them in the memory of your gauge, but its memory can fill up and you are obliged to clear them in part or totally and comparison is always quite complicated;
	You can download them in the memory of your PC and they will be there forever, data analysis and comparison is easy and data selection too.

First consideration that comes in the mind of anybody is: once I have downloaded them in the memory of my PC, I can easily analyze them and I need nothing else. This may absolutely be, but just think to a few more details:

1.	Your PC cannot answer to your questions. Roger can.
2.	You cannot hear the question other racers would ask to their PC. At AIM seminars you can.
3.	Data downloaded to your PC are only referred to you or to your team and you cannot compare them with those of different racers. At AIM seminars you can meet other racers.
4.	User manuals given you at the purchase of your instrument are static. You can of course download updated versions from this website, but they too do not answer to your questions and doubt, they do not share with you any practical experience. Roger shares with you its more than 27 years experience in motorsport. He will explain all main features of all AIM instruments. Roger takes your PC near to you. Race Studio 2 e Race Studio Analysis, the powerful software AIM gives you free of charge, are deeply explained so to allow you taking the maximum advantage out of them.

AIM seminars are addressed to you
No matter if you are a team owner, a mechanic, a pilot, a crew chief, AIM seminars have no target limits. Each of you can take its advantage out of a training seminar. Racing is becoming day by day more complex and small details can make the difference. AIM seminars teach you how to discover these details and make them be your secret weapon in the race.

AIM official trainer is Roger Caddell
Roger Caddell has more than 27 years experience in motorsport. He has been Driver, mechanic, Team Owner, Crew chief, Shop foreman as well as data engineer. He is a certified trainer, specialized in data collection and analysis in various fields since 1993. He gave over 80 training sessions to over 1000 attendees.